Chad Willardson on Growing His Advisory Firm Through Content Marketing

Chad Willardson is an advisor and owner of Pacific Capital in California.

He's been able to continue to scale his firm at a rapid pace all due to his social media presence.

In this interview Chad shares;

00:00 Intro

00:12 Chad's marketing strategy to attract ideal clients

04:12 How to measure the success of marketing efforts

 05:45 How Chad first started with content marketing

09:28 How to turn a view online into a first meeting

10:39 First Meeting Process at Pacific Capital

12:12 How to talk to business owners about investing

13:13 Chad's Book

14:21 Increase Advisor Value by Trademarking your IP

15:25 Advice to Advisors